🔗 Free URL Shortener

Short links that track everything your long URLs can't

SuperBoltz turns long, cluttered URLs into clean, branded short links — with real-time click analytics, country and device tracking, UTM support, and a QR code for every link. Free to start. No credit card needed.

✓
Branded short links — use your own custom domain for 39% more clicks
✓
Real-time analytics — country, device, referrer, time of click
✓
Edit destination anytime — the short URL never changes
✓
Free QR code generated for every short link automatically

superboltz.com/

Shorten for free →

No credit card · Free plan · Ready in 60 seconds

Link Analytics Dashboard

4,821

Total clicks this week

8.4%

Click-through rate

Countries reached

2,441

Mobile clicks (51%)

superboltz.com/spring-sale

→ yourstore.com/collections/spring-2025-sale

2,104 clicks

Clicks by channel

Instagram

72%

51%

Twitter/X

38%

SMS

29%

Real-time · Updated every 30 seconds

$970M

URL shortener market size

39%

Where marketers and creators use short links every day

72% of all short link traffic comes from mobile devices. Everywhere you share links — social, email, SMS, print — a short link is cleaner, more trustworthy, and fully measurable.

📱

Social media marketing

Instagram bio links, TikTok descriptions, Twitter/X posts, LinkedIn shares — short links keep your profile clean and give you click data per platform. Use different short links per channel to see which drives the most traffic.

Instagram TikTok Twitter/X

✉️

Email campaigns

Long UTM-tagged URLs look messy and break email clients. Shorten them to branded links that display cleanly, track clicks independently from your ESP open rates, and let you update destinations if a landing page changes after send.

Mailchimp Klaviyo ActiveCampaign

💬

SMS marketing

SMS has a 160-character limit. Long URLs consume most of that and look suspicious to recipients. Branded short links under 30 characters fit neatly into SMS, build sender trust (no generic shortener domain), and track every click.

Twilio Attentive Klaviyo SMS

🖨️

Print and offline materials

Flyers, business cards, product packaging, and event signage need short, readable URLs. With SuperBoltz dynamic links, if the destination changes you update the link without reprinting. Every SuperBoltz short link also auto-generates a QR code.

Business cards Flyers Packaging

🎯

Paid advertising

Google Ads, Meta Ads, and LinkedIn Ads all benefit from short, memorable destination URLs in ad copy. Use unique short links per ad group to measure performance independently of the ad platform's own attribution — especially useful for cross-channel attribution.

Google Ads Meta Ads LinkedIn Ads

🔗

Link in bio and creator tools

Creators and influencers use SuperBoltz short links inside their bio page alongside their SuperBoltz bio site — giving them one clean link tree with individual click tracking per destination. See exactly which products or content your audience clicks most.

Instagram bio TikTok bio YouTube cards

Branded Links

Generic shorteners lose clicks. Branded links earn them.

A generic short link — like bit.ly/x7k2p — gives the clicker no information about where it leads. On social media, in SMS, and especially in email, anonymous links trigger hesitation.

A branded short link — like go.yourbrand.com/spring-sale — tells the clicker exactly who sent it and what it's about. According to research by Rebrandly, branded short links receive 39% more clicks than generic short links. Sprout Social's research puts the Bitly branded domain CTR lift at 34%.

SuperBoltz supports custom branded domains on Pro and Lifetime plans. Connect your own subdomain (like go.yourdomain.com) and every short link you create carries your brand, not ours.

✓
Connect your own custom subdomain in one step
✓
All existing links transfer automatically to your domain
✓
HTTPS enforced on all branded links
✓
Unlimited custom domains on Lifetime plan

❌ Generic short link

bit.ly/xY8V4d

✗ No brand signal

✗ Looks suspicious

✗ Random characters

✅ SuperBoltz branded link

go.yourbrand.com/spring-sale

✓ Your brand name

✓ Descriptive slug

✓ 39% more clicks

Branded links → 39% higher CTR

Source: Rebrandly 2025 research study

All Features

Everything a professional link shortener needs

SuperBoltz goes beyond basic URL trimming. Here is every feature that turns a short link into a measurable, branded, updateable marketing asset.

📊

Real-time click analytics

Every click is tracked with timestamp, country, city, device type, OS, browser, and referral source. Data appears in your dashboard within seconds. Filter by date range, export as CSV.

🏷️

Custom branded domains

Connect your own subdomain (go.yourdomain.com) for branded short links that boost click-through rates by 39%. Unlimited domains on Lifetime plan. HTTPS enforced automatically.

✏️

Edit destination after creation

Dynamic links mean you can update the destination URL at any time. Essential for print materials, YouTube card links, or anywhere you can't change the URL. Short link stays identical.

📱

QR code for every link

Every short link automatically generates a downloadable QR code. Download as PNG (600 DPI), SVG, or PDF. Customise QR colours and add your logo. Bridges offline and online marketing.

🔗

Custom slug (back-half)

Replace random characters with a meaningful slug like /summer-sale or /ebook2025. Descriptive slugs are easier to remember, type from print, and build trust before the click.

📈

UTM parameter support

Add UTM parameters to your destination URL before shortening. The short link stays clean while preserving full Google Analytics campaign attribution. Filter clicks by UTM source in your dashboard.

⚡

Sub-50ms redirect speed

SuperBoltz redirects complete in under 50 milliseconds — invisible to visitors. Slow redirects increase bounce rates. Our global CDN ensures fast redirects regardless of where the visitor is located.

🔒

HTTPS — always

All SuperBoltz short links are served over HTTPS. No mixed content warnings. No browser security alerts. Safe to share in email, SMS, and social media without triggering spam filters.

How It Works

Shorten your first URL in under 60 seconds

Create your free account

Sign up at superboltz.com — 30 seconds, no credit card. The free plan lets you create short links immediately. Pro plan starts a 7-day free trial with all features unlocked.

Paste your long URL

Go to the URL Shortener in your dashboard and paste the destination URL. If you have UTM parameters, add them to the destination URL before pasting — the short link will carry them silently.

Customise your slug (optional)

Replace the random auto-generated suffix with a descriptive word like /spring-sale or /new-ebook. A meaningful slug is easier for your audience to remember and type from offline materials.

Copy and share your short link

Click Create. Your short link and QR code are ready in under a second. Copy the link to your clipboard and share across social media, email campaigns, SMS, or printed materials.

Track every click in your dashboard

Log in to your SuperBoltz dashboard to see real-time click analytics: total clicks, click map by country, device breakdown (mobile vs desktop), referral source, and hourly click patterns.

UTM Tracking

Short links + UTM parameters = complete attribution

UTM parameters are tracking tags added to a destination URL that tell Google Analytics exactly which campaign, channel, and source drove a visitor. For example:

yoursite.com/offer?utm_source=instagram&utm_medium=social&utm_campaign=spring-sale

That full URL is 98 characters. On Twitter/X, that consumes most of a tweet. In SMS, it looks suspicious and breaks across lines. The fix: add your UTM parameters first, then shorten the full tagged URL with SuperBoltz. The short link looks clean. The click still carries full UTM attribution into Google Analytics.

SuperBoltz also lets you create unique short links per channel — one for Instagram, one for email, one for SMS — so you can compare click volumes across channels directly in your SuperBoltz dashboard, independent of any analytics platform.

✓
Add UTM tags to destination URL, shorten in SuperBoltz
✓
Create separate short links per channel for channel-level data
✓
SuperBoltz click data + Google Analytics UTM data = full picture
✓
Export click data as CSV for deeper analysis

Link analytics — /spring-sale

4,821

Total clicks

Days active

Top countries

🇺🇸 United States1,842 clicks

🇬🇧 United Kingdom634 clicks

🇮🇳 India512 clicks

🇦🇺 Australia287 clicks

Device breakdown

📱 Mobile 72%

💻 Desktop 28%

Compare

SuperBoltz vs other URL shorteners

How SuperBoltz compares to Bitly, Rebrandly, and Cuttly on the features that matter for marketing teams.

Feature	SuperBoltz ✦	Bitly	Rebrandly	Cuttly
Free plan available	✓	✓	✓	✓
Free plan links/month	No limit	10 links	10 links	30 links
Click analytics	✓	✓	✓	✓
Custom branded domain (free)	Pro plan	Paid only	Free plan	Paid only
Edit destination after creation	✓	✓	✓	✓
QR code auto-generated	✓ Custom design	✓	✓	✓
Bio sites / link in bio	✓ Built-in	✓	✗	✓
Digital business cards	✓ Built-in	✗	✗	✗
Social proof notifications	✓ Built-in	✗	✗	✗
REST API access	✓ Pro plan	Paid plan	Paid plan	Paid plan
Lifetime plan (one-time)	✓ $149	✗	✗	✗

Bitly free plan changed to 10 links/month in 2024. Rebrandly free: 10 branded links. Cuttly free: 30 links/month. SuperBoltz free plan has no monthly link cap on basic shortening. Data verified April 2026.

Pricing

Start free. Scale as you grow.

URL shortening is included in every SuperBoltz plan alongside bio sites, QR codes, digital business cards, and social proof tools — all in one account.

Free

Forever

✓URL shortener — basic

✓1 static QR code

✗Custom branded domain

✗Advanced analytics

Get started free

URL shortener questions — answered directly

Every question real users ask before choosing a URL shortener. No filler answers.

What is a URL shortener?

A URL shortener is a web service that converts a long URL into a shorter, cleaner redirect link. When someone clicks the short link, they are instantly sent to the original destination via a 301 redirect. Modern URL shorteners go beyond basic link trimming — they track clicks, show analytics by country and device, support custom branded domains, and integrate UTM parameters for campaign measurement. The URL shortening market is worth $970 million and growing at 15.5% annually (Global Market Statistics, 2025).

Are URL shorteners safe to use?

Reputable URL shorteners are safe. SuperBoltz uses HTTPS redirects for all links, does not inject ads, and never modifies your destination page. The security risk with URL shorteners comes from bad actors hiding malicious destinations — which is why branded short links (using your own domain) are safer than generic shorteners. When your audience sees your brand in the link, there is no ambiguity about where it leads. SuperBoltz is GDPR and CCPA compliant. Google's Safe Browsing documentation explains how to check any link before clicking.

Do short links hurt SEO?

No. SuperBoltz uses standard 301 permanent redirects, which preserve full SEO link equity and signal to Google that the short link is a permanent redirect to the original page. Google's own documentation confirms that 301 redirects pass PageRank. You can safely shorten landing pages, blog posts, and product links without any ranking impact. For campaign tracking links with UTM parameters, shortening before sharing actually improves performance because clean links attract more clicks.

What is a branded short link?

A branded short link uses your own custom domain instead of a generic shortener domain. For example, instead of bit.ly/abc123, you would use go.yourbrand.com/spring-sale. According to Rebrandly's research, branded short links receive 39% more clicks than generic short links because they appear more trustworthy. SuperBoltz supports custom branded domains on Pro and Lifetime plans.

What is the difference between a static and dynamic short link?

A static short link is fixed — once created, the destination URL cannot be changed. A dynamic short link (also called an editable link) lets you update the destination at any time without changing the short URL itself. This is critical when you share links in printed materials, videos, or social profiles where you cannot update the URL. SuperBoltz creates dynamic short links on Pro and Lifetime plans, so you can redirect to a new page whenever needed — no reprinting, no broken links.

How do I track clicks on short links?

SuperBoltz automatically tracks every click on your short links, recording the date and time, visitor country, city, device type (mobile or desktop), operating system, browser, and referral source. Data appears in your dashboard in real time. You can also add UTM parameters to your destination URLs before shortening, which feeds your Google Analytics with campaign-level attribution. Combined, these give a complete picture of link performance across every channel.

Can I use a URL shortener for Instagram, TikTok, and social media?

Yes — URL shorteners are essential for social media marketing. Instagram bio links must be short and trackable. Twitter/X posts benefit from clean URLs that do not clutter the message. TikTok video descriptions need memorable links. SuperBoltz short links work across all social media platforms. You can pair them with a SuperBoltz bio site to give your followers one clean link page for all your content — both fully trackable.

What is the best free URL shortener in 2025?

The best free URL shortener depends on your needs. Bitly's free plan is well-known but was limited to 10 links per month as of 2024. Rebrandly free plan also limits to 10 branded links. SuperBoltz offers a free plan with no hard monthly cap on basic shortening, plus QR codes and basic analytics — making it one of the most generous free URL shorteners available, especially for creators and small businesses who also benefit from the built-in bio sites and digital business card tools.

How do UTM parameters work with a URL shortener?

UTM parameters are tracking tags added to a destination URL that tell Google Analytics which campaign, channel, and source drove a visitor. Add them to your destination URL first (e.g. yoursite.com/offer?utm_source=instagram&utm_campaign=spring-sale), then paste the full tagged URL into SuperBoltz to shorten it. The short link looks clean to the audience. When someone clicks, they land on your page and Google Analytics records the full UTM attribution automatically. See Google's UTM guide for building UTM tags.